Hi again!
Meet me
I design for the space where three things have to agree: what people actually need, what the business is trying to achieve, and what the team can realistically build. Most of my work happens in that negotiation.
What I care about most is the part before the pixels, framing the right problem, mapping the system, and getting stakeholders to a shared decision. I've spent the last 10 years inside corporate environments where design has to survive contact with legacy systems, compliance and competing priorities. That's taught me more than any framework.
My background is in Industrial Administration, which means I came into design already thinking about operations, cost and process. That's still how I work: design decisions have to hold up in a business conversation, not just in a critique.
Strategy & framing
Systems thinking · Information architecture · Opportunity framing · Business-metric literacy (churn, retention, cost-to-serve)
AI-assisted design
Research synthesis · Content drafting · Concept exploration · Rapid prototyping · Workflow automation
Research & evidence
UX research · Stakeholder interviews · Heuristic analysis · Usability testing
Design & delivery
Product design · Dashboard & data-heavy interfaces · Design systems · Prototyping
Facilitation
Strategic futures workshops · Design sprints · Design critique · Stakeholder alignment sessions
3D & immersive
3D modeling · AR
Formal training gave me the foundation; curiosity keeps it current.
Mentoring Certification
Formal training in coaching and developing people. It's now part of how I work with the team.
Change Management
Leading teams and stakeholders through transitions, which is most of what design work actually involves in corporate environments.
Bachelor of Industrial Administration
UPIICSA (Instituto Politécnico Nacional).
Design Thinking for Strategic Innovation
Where human-centered design first clicked for me.
English
Ongoing
applied to design practice.
Things I do & make when nobody's briefing me… 3D pieces, illustration and identity experiments, plus the workshops, hackathons and teams where most of what I know actually came from.
