Hi, my name is Brayham Jaimes
Product Designer
BUILDING VALUE
THROUGH DESIGN.
My experience so far
I'm a senior designer at EPAM in Mexico City, working on corporate and B2B/B2C digital products. Outside of that, I take on freelance, work through my own studio, BJS Design. I hold the international UX-PM certificationfrom the UX Alliance (2019) and keep my skills current through continuous learning. Human-centered designis the constant across everything I work on.
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EPAM
Senior Designer · Oct 2021 — Today
BBVA
UX/UI Designer
Feb 2026 — Today
Designed the benefits plan feature for payroll users, and led a 3-session strategic futures workshop that shaped new product territories.
CEMEX
Product Designer
Oct 2021 — Dec 2025
Four years designing logistics products for a global building-materials company, including a driver app used by over 100 drivers across two countries.
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CLARO
UX/UI Designer
Feb 2018 — Oct 2021
Designed streaming and telecom products for one of Latin America's largest carriers.
CTIN
Designer & Communication Lead
Apr 2016 — Feb 2018
Led communication and visual identity for a talent pool platform, bridging design and brand strategy.
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Product O. 1 hr ago
can we ship this by Friday?
I work with established design methodologies: Design Thinking, Design Sprints, Double Diamond, JTBD, Lean UX, usability research. The principles below aren't a replacement for those. They're what experience has added on top: a personal framework for how design decisions hold up in real corporate environments.
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01
Business numbers first, craft detail after.
(churn, retention, cost-to-serve…)A recommendation that can't be framed in terms the business already measures won't get funded, however solid the research behind it.
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02
Map the system before designing the screen.
Most product problems are structural; redesigning the interface without fixing the architecture just relocates the friction.
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03
Alignment is the method, not the meeting at the end.
Decks inform; workshops decide. Slower to set up, far faster to land.
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04
Look outside the category and ask the user.
The most useful signals come from two places: adjacent industries, not competitors, and the users themselves. Weak signals, scenarios and listening to real people have shaped more of my decisions than benchmarking ever has.
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05
The work should leave the team better than it found it.
A shipped product is the minimum; the real outcome is a team that got sharper doing it. Mentoring and critique aren't extracurricular; they're the part that compounds.
Brands I've collaborated with:
From global manufacturers to LATAM banks and carriers, plus startups, agencies and my own studio. Different scales, same approach.
+10Years
Experience
Experience
+25Projects
